Moroccanoil - Haircare

When co-founder Carmen Tal was travelling, a friend introduced her to a salon where she experienced an argan oil treatment. The result was immediate—her hair transformed from damaged to smooth, shiny and manageable. Inspired by this, she set out to share the benefits of argan oil with a wider audience.

What began as a single, industry-defining product—Moroccanoil Treatment—has since grown into a complete range of high-quality hair, body and professional colour products. Each formula is enriched with the brand’s signature ingredient: nourishing, antioxidant-rich argan oil.