JUL ET MAD Paris Nin-Shar Les White Collection
JUL ET MAD Paris Nin-Shar Les White Collection, the name of the fragrance was directly inspired by the name of a Sumerian goddess, Nin-Shar, which means “the Goddess of Plants” or “the Lady of the Gardens” in Babylonian culture. The rose was chosen as the main theme for this creation, the flower itself being considered as the “Queen of Flowers”.
Nin-Shar is inspired by Babylon and its magnificent Hanging Gardens, one of the seven wonders of the Ancient World. Built by Nebuchadnezzar II, the ruler who gave Babylon its greatest period of fame, the famous gardens were conceived for his beautiful wife, Amytis, to remind her of the green hills and valley of her homeland that she deeply missed.
Although one of the greatest civilizations achieving an unparalleled level of culture and knowledge for the period, Babylon kept a very severe trait, almost barbaric in which its powerful society was ruled by great warriors and built upon conquest, expansion, tears and blood.
This very contrast is evoked in Nin-Shar. The purest and best quality Turkish Rose absolute has been used, revealing a rich, profound, powerful and multi-facetted fragrance where soft, comforting, floral and powdery facets intertwine with strong, green, balsamic, woody and earthy notes. Nin-Shar is a pure representation of the entire Turkish Rose, from the soft petals to the green leaves, stems and thorns, all the way down to the roots.
Les White Collection
Jul et Mad Paris presents their exclusive High-Luxury fragrance collection, “Les White”, inspired by the creators’ love for culture: music, art, history, philosophy are an integral part of their life.
After sharing their extraordinary love story, Julien and Madalina unveil another dimension of the couple: their universe, their passions, and way of life.
“Les White” debuts with a most beautiful and luxurious trilogy of extraordinary “Extraits de Parfum” made with the purest and rarest essential oils to express the couple’s love and passion for the mysteries and greatness of ancient lost civilizations.
Top Note: Bergamot, Rose, Davana
Heart Note: Turkish Rose, Jasmine, Patchouly
Base Note: Agarwood (Oud), Benzoin, Bourbon Vanilla, Virginia Cedarwood, Sandalwood, Frankincense