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JUL et Mad Paris is a new fragrance brand created by Julien Blanchard and Madalina Stoica-Blanchard. The story of the couple—and the brand—began with a chance meeting at a Parisian sidewalk café. Madalina Stoïca, originally from Romania and a graduate of New York’s Fashion Institue of technology, was visiting Paris. Julien Blanchard—scholar, entrepreneur and world traveler—was in the right place at the right time. Their encounter on the café terrace was the beginning of a great love story and the inspiration for a new line of fragrances.